Barclays has disclosed its decision to shut down the Barclaycard website, advising customers to utilize an app instead. The closure of the website is scheduled for June 10, as Barclays notes a surge in app usage for day-to-day banking activities.
The bank assures customers that they will eventually have access to online Barclaycard services through the Barclays website. With over five million customer accounts in the UK, Barclaycard users are being informed of the transition via email.
Some customers have shown dissatisfaction on social media, expressing concerns about the website closure, emphasizing that not everyone prefers using apps for banking. Responding to the feedback, a spokesperson mentioned that following a review, a gradual shift to account servicing via Barclays online banking will simplify processes for customers.
Barclays plans to replace the dedicated Barclaycard website with account servicing through Barclays online banking. This change aims to offer seamless online banking access without disruption for regular users. Customers can continue applying for new cards or managing existing accounts through the Barclaycard or Barclays apps, telephone banking, or in-branch services.
Additionally, Barclays has been reported to be considering a return to high street banking by reopening branches and reintroducing “bank managers.” Vim Maru, Barclays UK’s CEO, emphasized the importance of providing personalized assistance beyond digital interfaces, ensuring customers have access to human support when needed.
The initiative follows the closure of over 800 Barclays branches since 2018, with 206 branches still operational across the UK. Mr. Maru highlighted the focus on creating differentiation through personalized customer experiences, stating the importance of being present for customers when they seek help or support.
He emphasized the reintroduction of branch managers to facilitate direct interaction with customers, acknowledging the significance of human interaction alongside digital services in the banking sector.