A new initiative is underway to raise awareness and support environmental conservation efforts for Lake Ontario, inspired by Prime Minister Mark Carney’s use of the term “hydronym.” London, Ontario-based clothing brand Branded By Collins has introduced T-shirts featuring the slogan, “My hydronyms are Lake & Ontario,” with a portion of the proceeds benefiting Swim Drink Fish Canada, a national charity in Toronto working to protect the lake.
Gregary Ford, vice-president of the charity, expressed enthusiasm about the increased attention and pride in Lake Ontario spurred by this campaign. The idea originated in response to U.S. President Donald Trump’s suggestion to rename the lake to Lake America, following trade disputes between the two countries.
Carney defended the traditional name of Lake Ontario, emphasizing its historical significance dating back over 400 years. The renaming controversy has drawn condemnation from political leaders in both Canada and the U.S., including Ontario Premier Doug Ford unveiling a sign affirming the lake’s original name.
Branded By Collins collaborated with Curious Public to create the T-shirts, reflecting their pride in Canada and support for the cause. The company, largely unaffected by U.S. tariffs directly, acknowledges the broader impact on individuals and hopes for a resolution to the trade tensions.
The “hydronym” campaign began with hats and expanded to include a range of apparel items, with a portion of sales contributing to Swim Drink Fish Canada’s initiatives such as monitoring water quality and advocating for lake preservation. Ford highlighted the importance of fostering Canadian pride and understanding the lake’s significance, including its Indigenous heritage and environmental challenges.
Amidst threats like climate change and pollution, this campaign aims to mobilize action and promote a deeper connection to Lake Ontario among communities on both sides of the border.